For LEGO, I captured the Botanicals Bloom Bar activation during valentine’s week 2026, a 4 day experience where friends, couples, and loved ones could come together to build a LEGO flower while enjoying a drink.
Through photography and video, I focused on the playful atmosphere, personal interactions, and creative moments that brought the experience to life. The footage was shared by LEGO across their Instagram and TikTok channels.
Agency: Hatter Agency